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  • Synaxis, LLC
    Synaxis, LLC
    404.496.4099
    112 Krog St NE Ste 25, 30307-5518  Atlanta

    Marketing Return on Investment (ROI) and Return on Marketing Investment (ROMI) are good ideas. However, the idea of justifying marketing spending is hard to achieve in practice. When marketing is conceived as deriving from a business strategy, it will always have to justify itself—and it will alway…