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Strategic Communications Planning. . . Study after study has shown that chief executives want their communications people to be more strategic in their approach to both problem solving and affecting the bottom line. HT&A co-founder Peter Hollister first developed a strategic communications planning…
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Geoff and Nancy Ficke are listeners. Years of experience dealing with large companies such as Estee Lauder and smaller startups such as Indian Earth have taught them many lessons. A proper understanding of markets, realistic planning, product positioning and an honest assessment of investment risk …