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WDIY is proud to partner with the Lehigh Valley Arts Council to present the "Why I Do What I Do" project. Artists and professionals working the arts talk about their inspiration and why they chose their current careers. The essays are commissioned by the Lehigh Valley Arts Council for thier publica…
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For the past few years, crowdsourcing has been all the rage among marketers. It’s a great concept: Companies broadcast an open call to consumers to create advertising for the brand with the winner being awarded a robust cash-prize. It’s viewed as a way to keep costs down while engaging the consumer…