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Customers have more information, choices and power than ever before. Market-leaders know that survival depends on Customer Relationship Management (CRM) being at the center of their marketing, sales and service strategies. If they don't get CRM, they can't win.
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Information Systems for Direct Marketing, Incorporated (ISDM, Incorporated) is a consulting firm founded in 1989 with substantial experience in strategic planning, direct and database marketing, Customer Relationship Management, merchandising, distribution, and related technologies, operations, and…