360Partners, LLC

Description

Real World Results We know that skillful planning and strategy is a means to an end: more profits and better performance. We believe that actions do indeed speak louder than words. Here are some actions we took on behalf of our clients that spoke volumes...sale volumes: Real Estate Case Study 1. Intro This 360 Partners’ client company has suppliers in several thousand U.S. counties, and makes money by having prospects fill out an information request about a specific product and then selling that information to their suppliers. 2. Problem At the time, our client was selling a very low percentage of their leads because their ads were running everywhere - in places where they had partners and where they did not. In addition, their leads sold for different amounts, depending on the specific county where the prospects were located. It was the classic “shotgun” approach. 3. Solution First, our team did a thorough geographic analysis, and then combined it with a set of off-the-shelf mapping tools to create specific geographic coverage territories. We then prioritized the counties based upon lead value in each county. By setting up separate geographic-targeted campaigns based upon potential revenue per county, we were able to bid more aggressively in high potential counties and lower in others. 4. Results The result of the mapping exercise was dramatic. The client is now able to sell 60% more of their leads by turning wasted media spend into targeted profit. Legal Case Study 1. Intro Lead Rival, a top lead generation service for the legal industry, needed to boost lead flow quickly through their paid search campaigns. 2. Problem While enjoying the effects of a highly successful client-recruitment effort, Lead Rival discovered they had only a fraction of the volume to satisfy their customers’ demand for qualified leads. Although the company was already profitable and had a strong market position, opportunity costs were mounting. The company hoped to leverage their underperforming paid search channel to bridge the gap in leads but didn’t have the expertise or tools to do it themselves. Lead Rival came to 360Partners with a tall order: double the lead volume, cut the cost per lead in half, and get it done in a few months. 3. Solution 360Partners performed a deep analysis of their account based on a 101-point checklist of best practices, compiled through 10 years of experience with search marketing. Several major issues were identified and it was discovered that, as a consequence of these issues, Lead Rival was paying a high cost-per-click, was failing to convert many of their paid search prospects to customers, and had a far lower ROI than what was possible. Additionally, the company was missing out on entire segments and categories of potential customers.

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