87 Interactive

Website Links

Description

In order to understand why links are so important, let's take a step back and look at how search engines operate. Search engines are computer programs incapable of seeing things with a human eye and experiencing thoughts or emotions. In order to simulate human decision making they have to rely on content patterns and links to figure out the substance of a webpage. Link popularity is a major factor that most search engines use to assign rankings. However, it’s not the quantity but the quality that matters to Google or Yahoo. Your links have to come from quality, relevant sites, because that makes yours a quality site by association. For example, if you are a book retailer, a single link from a well known site like www.barnesandnoble.com would boost your “authority” with search engines far more then 1,200 incoming links from random directories and JoeShmo.com websites. So how can you get other quality sites to link to you? Thinking of some shortcuts? Don’t bother! Over the past few years the search engines have been busy building super-filters to weed out link-farms, sub-domain one-way traffic feeders, and other forms of link spam. Link-building via solicitations and exchange requests is the equivalent of fishing with an empty hook, at best you'll snag an old shoe, at worst you’ll sit there, slapping at mosquitoes, while the competition fishes out all your best prospects. Garden-Variety linking strategies no longer cut it in today’s fast-paced internet marketing universe. The world of link development has once again transformed itself, requiring reassessment, creativity and innovation. Linkbaiting is a variety of creative social media marketing campaigns that utilize viral concepts to generate links and traffic. Simply stated, it all boils to one thing – your website content needs to be amazing and Build Online Buzz! You have to impress your readers or customers by offering them something special; be it a useful guide, a new web tool, a catchy joke, or a controversial view point, so long as it gets attention, links and traffic will follow.

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