ALTL Inc.

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Our founding beliefs were to create a work environment which encourages individuals to realize their full potential, a belief that God is our creator and that we are stewards of the gifts he has given us, which influences our service to one another. In 1972 need necessitated a change in the life of Anthony Luurtsema. His employer of twelve years, a produce trucking firm in Hudsonville, Michigan, was disbanded, leaving Luurtsema unemployed. With the tenacity of an entrepreneur, Anthony mortgaged his home and purchased enough equipment from his former employer to begin his own business A. Luurtsema Produce, Inc. Anthony hired his son Ross and another driver, Andrew Feenstra, to truck produce from Hudsonville to the Chicago Market. Family participation grew when Anthony's and Ross's wives began handling the books and answering phones at their make-shift office in a Hudsonville garage bay. As a young company, A. Luurtsema Produce began modestly with several semis, one refrigerated trailer, and a van trailer that was cooled by 300-pound blocks of ice. Overnight runs to Chicago were complicated by having to unload the semis onto straight trucks at local lots because the logistics in the South Water Market (built in 1925) made direct delivery impossible. By taking its own straight trucks to Chicago and avoiding the fees, A. Luurtsema Produce made the first of many innovative moves to save the company, and its customers, time as well as money...

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