ASI Entertainment

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Clients often refer to Beverly as the “can do” person; having developed an excellent capability of providing exceptional service to ASI’s many clients. As one of ASI’s longest tenured executives, Beverly oversees services to many major clients. Her years of experience bring a broad understanding of client needs and as the CEO she is able to transform research requests into well executed projects.

ASI Entertainment pioneered the ViewTrac Dial Testing System, which has been considered the gold standard in content testing for over 50 years. The system showcases viewer reactions to content on a second-by-second basis, which our clients can watch, as the content is directly streaming. Our system includes options for viewer “tune-outs” and “opt-ins” and reveals the flow of engagement levels.

Our years of experience in the entertainment and advertising industry provide us with a history of norms unmatched by any other company. In turn, we have the knowledge, resources and know-how to deliver our clients the most actionable results in the fastest amount of time.

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