A B Research Assoc Inc

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AB Research is a full-service custom market research company, located in CT, specializing in personalized, high-level consultation to help you meet your market research needs. The information we provide assists our clients in making fact-based decisions that contribute to building their profitability and optimizing their business.

Joel began his career in 1969 as a coder at Decisions Center Inc. and by 1988 was the founder and owner of his own market research company, Joel Benson Associates. Joel's extensive expertise in the CPG space encompasses many Fortune 100 companies. Prior to him forming his own company, he was a co-founder and principal of Newman Stein. During his 15 years there, he grew the company from 3 employees to 50. Joel is an expert in concept/product testing, A&U studies, Ad Tracking and Copy Testing, and Package Testing.

Founded in 1986 by Anthony Benivegna, we are a leading, full-service market research company, specializing in hands-on, personalized client service and project management. Our comprehensive portfolio of experience covers consumer packaged goods, healthcare and pharmaceutical research, and financial services, all encompassing both consumer and business-to-business audiences. These projects have been executed through the utilization of Face-to-Face, Phone, and Online data collection methods.

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