A Better Body Plus Mind

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Created by personal trainers, PhysicalFitnet offers online fitness tools that use cutting-edge technology. On a mission to make the world a fitter and stronger place, our initial focus was on trainers and their clients. But soon we realized that fitness enthusiasts (and those who want to be fitness enthusiasts!) would also love our extensive library of exercise videos and great information. PFN Founder Sheryl Azaroff first turned her passion for staying in shape into a passion for keeping others in shape when she became a personal trainer. A former Certified Public Accountant, Sheryl jokes, “I traded crunching numbers for crunching abs.” While working at one of New York City’s most prestigious health clubs, Sheryl’s corporate background kicked into overdrive and set out to create helpful online tools to promote fitness. She elicited the invaluable help of Leo Troso, an extremely knowledgeable trainer and trainers’ trainer, many talented fitness professionals who demonstrated our exercises in our videos and fitness academics to advise us. Dr. Andrew Shim, Fitness Advisor Dr. Shim has been involved with the fitness industry by consulting with major companies, magazines, and fitness organizations nation-wide. He still competes in strength and muscular endurance contests and currently performs research in the area of strength, flexibility, and metabolism. He is a Division Chair and Associate Professor at the University of South Dakota. Dr. Wayne Westcott, Fitness Advisor Dr. Westcott has conducted numerous research studies, published hundreds of professional articles and authored 22 books in the area of strength training. He has also written chapters in the NSCA and ACE Certification Textbooks, and authored the fitness textbook for the U.S. Navy. Dr. Westcott has received the IDEA Lifetime Achievement Award and the Penn State University Alumni Recognition Award for his work in fitness. Susan R. Cohen, Communications and Public Relations Advisor Susan R. Cohen has been a marketing communications specialist for more than 25 years, specializing in healthcare and wellness public relations. She has been working with industry leaders in the pharmaceutical, medical, and nutritional supplement arenas, as well as with national health organizations and top healthcare public relations firms. She is also a certified health coach and yoga instructor and therapist. Susan is highly committed to integrated health and well-being, incorporating nutrition, proper healthcare, and of course fitness into our everyday lives. Barbara Weisfeld, Market Research Advisor Barbara Weisfeld is a market research and strategic marketing professional with extensive experience in behavioral and qualitative research, word-of-mouth marketing, branding and consulting small businesses. Barbara has a degree in business management and marketing from Cornell University. Barbara is highly committed to her fitness and is an avid exerciser.

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