A Lavin Communcations

Description

Andrew Lavin has close to three decades of experience in public relations and marketing communications. There are few categories in which he hasn't had experience. Which is another way to say he's seen and done a lot throughout his communications career. For the past 15 years, he has been president of A. Lavin Communications. Working with a dedicated group of professionals, he drives virtually all of his clients programs from inception to implementation. Clients value his senior level expertise as a primary point of contact, knowing that they have continuity on their account.

HELPING A 113 YEAR-OLD JEWISH LADY INFLUENCE GENXers How did we make "your grandma's Yiddish newspaper" relevant to a younger, secular, Internet focused audience? The Forward, widely respected as America's most influential Jewish newspaper, was suffering from an onslaught of competition -- from The New York Times to localized weekly Jewish newspapers and the growing blogosphere. Recognizing The Forward's, 113 year history, brand equity and importance in the U.S. media world, ALC began using the tagline, "America's most influential Jewish newspaper" and its award-winning website.

A cliche perhaps, but the Center for Disease Control estimates that 6-12 million cases of lice occur each year. Lice removal is a billion dollar business. Lice prevention, pioneered by our client Fairy Tales Hair Care, is a small, but growing niche in the U.S and in Europe. While many mothers prefer organic, all natural products like Fairy Tales to protect their precious babes from these nasty bloodsuckers, the media had a distinct bias against writing about products that profess medical claims of effective lice prevention.

Has anyone ever told you that your product or business is different, unique and distinctive? It's a critical step and a critical process that can only unfold successfully with experience and honesty. Where is your brand, your image, your essence? What are your messages and do they resonate with customers and their expectations? We'll take your brand where it needs to be.

Bowne Printing (NYSE:BNE), founded in 1775, faced significant business changes with new Sarbanes-Oxley Legislation introducing a move to electronic financial filing and government regulations. Bowne realized it was time to go digital and turned to A. Lavin Communications to establish a media relations and product communications approach. ALC recommended a PR program focusing on leveraging Bowne's position as the leading EDGAR documents filer and educating companies on how Sarbanes-Oxley Legislation would impact their disclosure requirements.

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