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Online Publisher Growth Strategies: A case study for increasing banner yield 10X Watch, listen and learn how one publisher used a new banner sales model to deliver a "next generation" interactive advertising campaign. Telephony Magazine integrated traditional banner advertising with long form video that resulted in a CTR of 3.5%, view times of up to 14 minutes, and over 300 leads for their advertiser in just 8 days. If you are a publisher or an advertiser who wants to utilize rich media to improve your online advertising results, watch this program now."AccelaCast is one of the few webcasting platforms focusing solely on providing consumers with on-demand access to rich media content, giving companies theIron Mountain Digital used rich media technology to deliver long form communications that significantly increased interaction with their content and exposure to their brand. In this case study, you'll learn how they integrated traditional banner advertising with video to achieve a CTR of 3.0% and an average view times of 4 minutes. If you want to utilize rich media to engage customers more effectively, download this case study now.

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