Acnielsen Bases

Description

Our clients are primarily large multi-nationals in the fast moving consumer goods categories, including foods and beverages, household products, personal care products, pet products, and healthcare products.BASES is the world’s leading provider of pre-market consumer insights for marketers of consumer package goods. We combine primary consumer research with state-of-the-art forecasting techniques to estimate the sales potential of new product initiatives prior to market entry. We use powerful, proprietary research tools to give clients the answers to questions like these:

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