Acritas

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Description

Acritas provides research services to the world’s leading professional and financial services organizations. Offering both custom-made research programmes and access to syndicated market data, Acritas has unrivalled insight to client attitudes and behaviours. Acritas starts all research programmes with a detailed consultation phase to establish the research objectives and how to best deliver to those requirements. This is generally done through a face-to-face meeting or ideally a workshop session with key stakeholders. Acritas will then propose an outline research plan which will often include both qualitative and quantitative phases to enable both detailed understanding and robust measurement. Acritas likes to work closely with the client throughout the research process including sharing interim findings, in order to optimise the value generated from the programme. Acritas operates an advanced research software system to manage all our research programmes. Data is held in one system for all face to face, telephone depth, quantitative telephone and web interviews. All telephone interviews conducted by Acritas are recorded for training and monitoring purposes. "The scale of the project helped my firm accurately assess its position in the marketplace and the key challenges we face and therefore sharpened our strategic approach. The quality of the work was excellent, Acritas not only delivering on accuracy, but excelling on responsiveness and understanding of the firm's needs. As the project had a huge amount of buy-in internally, it significantly impacted the firm's ability to meet the expectations of the target market; it made us more aware of our competitive strength and of what it takes to translate it into a winning proposition" "Acritas are able to gain the co-operation of hard to reach audiences and communicate effectively with professional respondents to deliver a high level of understanding of this target - this allows them to deliver us with valuable insights which are helping to drive our business forward" "Acritas have worked effectively with the Lloyd's market for a number of years. They have continuously demonstrated their differentiating ability to combine passion for quality research with ability to understand highly complex business to business models, and complete reliability in terms of achieving targets and deadlines. They work extremely well on high profile projects (sourcing and obtaining high level interviews) as well as more standard quantitative projects. Finally, I consider them a strong business partner, committed to project success, willing to challenge, accessible, flexible & highly intelligent" “We chose Acritas over another research company because they listened carefully to the brief and quoted on exactly what we asked for, rather than proposing something they wanted to do instead. When we adjusted the proposed survey size, they responded quickly with new costings. The research was carried out over three or four weeks, and Acritas updated us at the end of each week on how the work was going and whether there were any problems, giving us the option of adjusting our plan if necessary.

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