Ad-Id, LLC

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Description

Advertising Digital Identification, Ad-ID, is a Web-based system that generates a unique identifying code for each advertising asset, enabling advertisers, agencies and the media to improve upon current ad-related processes and capitalize on emerging technologies and marketing opportunities. Developed by the American Association of Advertising Agencies (AAAA) and the Association of National Advertisers, Inc., (ANA), Ad-ID uses the TV standard, ISCI commercial coding system as the foundation and replaces all other methods used to identify advertising assets. Ad-ID is the industry standard identifier for all forms of media. With Ad-ID there is one standard code that works across all industry systems bringing consistency to asset identification and enabling the digital exchange of information, e-business, and other industry advancements. Ad-ID codes are computer generated through a secure, Web-accessible database, located at www.ad-id.org. Ad-ID codes are 12 digits in length, four alpha and eight alphanumeric characters. The first four alpha characters are company identification prefixes. All existing ISCI prefixes are grandfathered into the Ad-ID system. Advertisers without an ISCI prefix will need to obtain a new Ad-ID company prefix. Ad-ID is a collaborative database of ad information. Critical information about each ad and campaign can be entered into Ad-ID. Details of the ad, where and when it will run, clearance status, usage restrictions, related executions, and other...

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