AdRoll

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Description

AdRoll was founded in 2006 to provide a simple and effective platform for display retargeting. Our core principles are that online advertising should be easy to implement and understand for small to medium sized businesses; we believe in transparency in reporting and the empowerment of small business owners to advertise using the same powerful tools available to larger brands. Integrations with the largest display advertising sources (Google, OpenX, AdBrite, AdMeld, and others) provide precise targeting, massive reach, and the most effective campaigns possible. This cross-network system includes a feature-rich retargeting product called RoundTrip and a site-rating system called PubScore that identifies the highest quality, best performing placements for site-targeted campaigns. Using an automated bidding technology, AdRoll manages and measures all of a brand's display advertising from one user-friendly dashboard. AdRoll's full-service brand solutions team helps advertisers utilize these powerful tools and execute custom components of a brand's marketing strategy such as blogger outreach and social media initiatives.

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