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Straight talk We're here to tell it to you straight!adapt and stay ahead with our no nonsense, independent expert advice. We make it our business to give your business the advantage – keeping you up to date with new technologies, trends and facts from a truly unbiased point of view.Corporate social networking Just a gimmick or a powerful marketing tool? While social networking sites such as Facebook and YouTube are becoming as dominant as newspapers, magazines, radio and television for consumers, corporate usage of social networking has been limited to individual employees using social networking tools such as Linked In to build their professional networks. Read it in full