Adapt Technologies

Website Links

Description

The $300B advertising industry is undergoing major changes. Ad budgets are rapidly moving to the internet, where ads can be more relevant to prospective customers, and marketing managers can measure results.As budgets move online, paid search marketing is one of the fastest growing sectors of the advertising business. Spending in this segment is expected to be over $5B in 2005, up from $298M in 2001 (source: eMarketer, IAB/PwC, 2004). Recent growth rates are approximately 30% per annum.With this growth comes complexity: more search engines, networks, products, campaigns, keywords and competition. Prices for clicks are rising. Advertisers are finding it impossible to generate more demand online with their current approaches. It is no longer sufficient for users to manage paid search marketing campaigns by hand. Adapt manages this growing complexity, and the growing demand for more paid search results, through sophisticated campaign management, keyword generation and bidding technology. What the users see are more results (sales, leads, subscriptions, downloads, etc.) simply delivered.

Products & services

Similar companies nearby