Adtech US, Inc.

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Medialets enables ADTECH publishers with rich media mobile ad formats through the Medialets Enrich program. New York, NY – July 21, 2010 - Medialets, the most widely deployed cross-platform rich media ad solution for mobile apps, has today announced that ADTECH, the international provider of ad serving solutions and part of AOL Advertising has selected Medialets ' mobile in-app rich media ad solution. ADTECH will integrate Medialets’ Universal SDK for iPhone, iPad and Android into their mobile platform, giving ADTECH's clients access to Medialets’ high-impact, cross-platform mobile rich media ad formats. “Partnering with ADTECH is another step in our effort to make mobile rich media ad formats more widely available to the brands and agencies that are increasingly seeking the most effective means of reaching mobile consumers," says Medialets CEO Eric Litman. “ADTECH serves a broad audience of more 150 billion ads and 800 million unique users, and gives advertisers greater access to our highly engaging mobile rich media formats.” As the only cross-platform, cross ad network rich media solution built explicitly for mobile, Medialets enables brands and agencies to create ads that take advantage of all of the features and hardware capabilities built into today's generation of smartphones. Medialets' high-impact rich media ad formats empower publisher partners to sell more ad inventory at higher CPMs. The Medialets Enrich™ preferred partner program enables leading mobile ad networks, ad mediators and ad servers to sell and support Medialets’ unique cross-platform rich media units. Advertisers can run a single set of ad creatives without changes across an exceptionally broad range of mobile properties and access a unified set of reports from which to measure campaign success. "Medialets’ formats enable our clients to build deeper connections with consumers, generating significantly higher engagement rates than static banner ads while delivering maximum return for their advertisers' media spend," said ADTECH CEO Dirk Freytag. “Plus, integration of their Universal SDK was a simple process; it allowed us to begin offering our clients Medialets' highly engaging formats very quickly." ADTECH's integrated ad server solution enables web publishers, ad networks, agencies and advertisers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. In addition to serving as AOL’s global ad serving solution provider, Gannett, Fox Networks, The Weather Network and a host of other international ad networks and publishers use ADTECH's digital ad server solution. Contact: Diedre Ayers AOL Corporate Communications (212) 652-6355 About Medialets Medialets is the most widely deployed rich media advertising and analytics solution for mobile apps. Medialets brings unprecedented scale to mobile rich media campaigns by enabling the delivery and measurement of the industry’s highest-impact rich media across the broadest array of top tier iPhone, iPad and Android apps.

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