Adventure Travel Promotions

Description

Actively involved in tourism development since 1998, ATP has contributed volunteer time in emerging economies, providing consulting and training services to individuals and groups. In the practical world, the group approach has proven to be the most productive. A request for assistance may be generated via a local tourist association which often consist of tourism providers with complementary skills and services. Multiple assignments in the Ukraine , Uzbekistan and Zambia over the years have contributed to the development of an effective program approach consisting of seminars and workshops, research, resource assessment, marketing and program development. The use of adventure travel as a theme for sponsored events and promotions evolved, and was actually set in motion by a contract with Eurotrading B.V., a Dutch promotions company for Rothmans International. The 1993 and 1994 Peter Stuyvesant Travel Odysseys are typical examples of such promotions. Both Odysseys were created and funded by Rothmans ’ travel division, Peter Stuyvesant Travel. The concept for this type of promotion was developed as a vehicle to maintain brand recognition in an increasingly more restrictive advertising environment. The adventure travel theme was a natural fit. ATP was retained for both trips as consulting tour manager, logistics planner and coordinator. The success of these two projects demonstrates that there is an interest in sponsored events in which adventure travel and unusual destinations feature as the main theme. The filmed event offers the sponsor not only the option of producing a video series, but also provides a substantial number of clips that can be used in advertising. Participative or interactive advertising provides an interesting alternative to conventional product display. The progressive approach creates a human interest story around the product, designed to engage the viewer. The story is open ended and evolves over a number of episodes, prompting the viewer to look for the next advertisement. Adventure Travel offers an exciting platform for participative and interactive promotions. Because ATP handles all the planning, the logistics, the budgets, the implementation and the execution - a turnkey project, events and promotions can be designed to fit the specific needs and image of the client. Special promotions can appeal equally to large companies with mega ad budgets looking for new and fresh approaches, and smaller companies searching for broader name recognition and a unique way to accomplish that. Adventure travel encourages the individual experience and promotes a sense of discovery, personal challenge and achievement. It invites cultural exchange and appreciation, learning, exploration and engagement in outdoor activities. The multi-dimensional approach offers promotional opportunities that enhance a company's image. The search for unknown destinations led to the second area of ATP expertise: The Promoting of Destinations. There is no shortage of exotic and still relatively unknown destinations to explore.

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