Affinity Marketing Group

Description

/> Affinity Marketing Group (AMG) is a leading sales and business development firm concentrating on affinity marketing and customer loyalty programs for financial institutions, insurance companies, and internet-based marketing organizations. AMG helps affinity organizations and product & service marketers provide exceptional products and services to their members or customers through creative turnkey partnership and co-branded programs. Through our affiliates and alliances with leading corporations, we offer a full array of distinctive benefits including Affinity Member Card Programs, Lifestyle Credit Card Programs, Auto and Home Insurance and Direct Marketing Services. In partnership with AMG, organizations and product & service providers are boosting member and customer satisfaction, building long-term loyalty, opening new communication channels, generating incremental revenue, and attracting new members and customers at virtually no cost to the organization. History Affinity Marketing Group is one of the most experienced and influential companies in partnership marketing. With decades of experience and in-depth knowledge of all aspects of affinity and co-branded products and services, our ability to develop successful programs for affinity and relationship marketing channels is unrivaled. AMG management helped propel both MBNA and First USA to their positions as two of the world's largest credit card issuers by establishing affinity and co-branded card marketing alliances between the banks and over 4,000 prominent associations and companies over two decades. Many other organizations have benefited from our unique understanding of the needs of member-based groups and our database of more than 25,000 potential marketing partners. Strategy Affinity Marketing Group built its business on knowing the people it sells to and the products and services they need. Our goal is to provide you with the best total solution to your needs. We do this by offering our clients expertise that drives client performance and by providing real, meaningful tailoring and customization of products and programs. Our unmatched value is not just in product or price, but in the level of service, guidance, and expertise we offer our clients. We will deliver a total solution tailored and coordinated by a dedicated account team and efficiently delivered through selected product and service providers. Management Team Douglas D. Furbush III CEO As Chief Executive Officer of Affinity Marketing Group, Mr. Furbush focuses on new corporate partners who wish to deliver their products through the affinity distribution channel. With over 20 years of direct affinity marketing experience, Mr. Furbush is a veteran in marketing products and services to associations and affinity groups: including financial services, insurance services, fundraising, travel, and telecommunications. Mr. Furbush also lends his expertise to the review of and assistance to specific portfolio companies via AMG's affiliate, Affinity Venture Group, and is an equity holder in AVG's operations. Before joining AMG, Mr.

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