Aggressivemall.Com

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Aggressivemall was founded in 1996 selling aggressive in-line skates in a small store front in Mountain View, CA as a subsidiary to Hertel & Co. We remained primarily a skate store that served the locals of the 408, 650, 415 & 510 areas (Aggressive Skate & Snow as the store front was known then, with the web domain of Aggressivemall.com). After a few dismal years Aggressivemall was then moved to another 700sq.ft. shop in 1998 where we barely maintained until 2001 when we built a new web store for Aggressivemall.com on a Yahoo! small business platform. This is the point where things began to change and we focused our efforts in providing the best on-line shopping experience possible for our customers. In 2003 we redesigned the Yahoo! store and focused mainly on Rollerblading and used our years of industry knowledge and know how (I myself as a skater from the age of 11) to become one of the fastest growing Aggressive skate retailers in the world.

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