Alex & Associates

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These last steps of on-location "franchise like" training without the cost of a franchise, are among the most important for your success. And you won't learn them from any equipment distributor, coffee roaster or any employee that you may have hired from your competition. Here you will learn what really makes this business "tick" and how to attract initial customers from your competition. The first days after opening you must create a good impression with your customers by providing fast and friendly service and superb-tasting drinks. Only this will insure that they will come back for more!

Develop a menu that will make sense to your customers. The right kind of menu is your most important marketing tool, and it may determine to a large degree the success of your business. Unfortunately, it is neglected and misunderstood by most coffee shop operators. We have seen "horror" menus without any sense or purpose, some of them listing as many as sixty eight items! Such a menu will not only confuse your customers, but will make it impossible to train your employees in doing a fast and efficient job.

To survive and prosper in this economic down-turn, a coffee shop must adapt itself to the current realities by providing value, exceptional service & memorable espresso beverages.

Have a professional consultant (one with years of experience in running his/her own shop) train the baristas in proper preparation techniques and insist that the espresso-delivery person assist in checking quality. Even though the baristas will be primarily responsible for drink preparation, all employees need training in this very critical area.

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