Ama Phoenix

Website Links

Description

Jackie Wetzel President Since graduating from Arizona State University, Jackie Wetzel quickly has built a career in the Valley’s media industry through her work at The Phoenix Business Journal. As a member of the paper Wetzel has developed marketing programs, overseen business development initiatives, implemented customer service best practices and maintained advertising sales forecasts for the publication. Wetzel also was a founding member of The Journal’s marketing committee, the group responsible for the recent promotion of the paper’s extensive redesign. Wetzel also has made community involvement a staple of her professional and personal life. She’s a mentor for Big Brothers Big Sisters and a board member for Junior Achievement’s Stock Market Challenge. At The Journal, Wetzel spearheaded the paper’s involvement with United Way and Make a Difference day. She is currently serving as VP of Hospitality and wants to be President elect to make a big difference and have an impact with all her ideas and connections in growing AMA Phoenix. back to top Karen Kallet Immediate Past President Karen L. Kallet has had a life long passion for marketing and is currently Vice President of Online and Direct Marketing for Weil Lifestyles/ drweil.com. Karen also owns a successful Marketing and Lead generation consulting company, a publishing company and co-owns a package good company, Innofresh Products, Incorporated In her career, she served in a variety of senior leadership positions in marketing and advertising with corporations. She was previously Vice President of Advertising, Internet and Lead Generation for Universal Technical Institute and served in senior marketing and advertising positions at Del Webb, SkyMall, America West Airlines, Western International Media, and Valley National Bank. Karen received her BFA in Advertising Design from Syracuse University. In 2003, she was named Advertising Person of the Year for the Phoenix market, the highest honor given by the Ad2 club to an industry leader. She is past president of the Phoenix Ad Club and a Past President of the Arizona Direct Marketing Association. She gives back to the community by running the in transition group for professionals is our field who are in job transition. back to top Scott Appel President Elect Scott Appel is the director of the Phoenix branch of Allison & Partners – a national public relations and marketing firm headquartered in San Francisco. Scott has been an active member of the AMA for many years. He was on the inaugural committee, as well as subsequent committees, for the Spectrum Awards. Scott has more than 12 years of marketing experience including both agency experience as well as in-house experience. He graduated from New Mexico State University with a bachelor’s in marketing and earned his MBA from the University of Phoenix in global management. back to top Lori Baker Secretary Lori K. Baker, an independent writer and editor, has more than 15 years copywriting and marketing experience focused on the healthcare and travel industries. The award-winning journalist’s engaging, readable writing style has landed her work in some of the nation’s top magazines—Family Circle, Glamour, Ladies’ Home Journal, Parenting and others. Her client list includes corporate giants, medium-sized businesses, nonprofits, the nation’s top custom publishers and consumer magazines, which all count on her to look good in print. She’s an expert in engaging copy for newsletters, websites, press releases, articles for publication, editing and ghostwriting. To learn more about her work, visit her website, www.lorikbaker.com . back to top Ben Campbell VP Collegiate Relations Shortly after graduating with a B.S. double majoring in Business Management and Marketing from Northwest Missouri State University last May, Ben packed up his truck and drove over 1,200 miles to relocate to the Valley of the Sun. After working for an award-winning Graphic Design firm for close to a year, Ben landed a great job with a large commercial printer, Prisma Graphic. There he is responsible for servicing existing accounts as well as lead generation. As a student Ben was very active in Northwest’s Student Chapter of AMA which makes him an ideal fit for VP of Collegiate Relations. Ben is originally from small town Nebraska and personifies the down-to-earth, can do attitudes of the Midwest. Ben’s enthusiasm for all things marketing is surpassed only by his undying devotion to his beloved Phoenix Suns and Nebraska Cornhuskers. He is also very involved in the Arizona Chapter of NW’s Alumni Association where he is an Officer. During the week he can usually be found around The Valley networking at one event or another, so if you see him, say ‘Hi’. back to top DD Kullman (DD) VP Communication A turn of phrase. A well-placed pun. Alliteration and parallel construction. That’s the realm this Princess of Prose loves to dabble in. After 20 years under her belt as a copywriter and creative director, D.D. is certain you can’t bore anybody into reading anything. Personal, friendly and easily understood communication is her forte. Tours of duty include Senior Writer stints with Phoenix ad agencies such as McCann-Erickson/Phoenix, Lavidge Baumayr, The Martz Agency, E.B. Lane and McMurry Ad Group, the last where she served as Creative Director and Vice President, General Manager. D.D. also was National Director of Marketing for High-Tech Institute, Incorporated, a private, post-secondary career college group with 17 schools in 12 states, and Manager of Marketing and Communications for the Office of the Vice President for Global Engagement at ASU. She currently is creative director at Parker Madison Dialogue Marketing, a creative consultancy specializing in brand strategy, marketing and design. D.D.’s account experience includes everything from healthcare and hospitality to homebuilding and high-tech. Clients she’s written for include The Downtown Phoenix Partnership/Copper Square, Scottsdale Healthcare and John C. Lincoln Health Network, Doubletree, Hilton and Wyndham Hotels, Arizona State University, Del Webb, T.W. Lewis and Richmond-American Homes, Motorola, Dial Corp., Suncor, and The Stone Canyon, Pine Canyon and Quintero Golf Clubs. During her career, D.D. has shown a long history of support for the advertising industry and the local community. She currently teaches advertising courses as an adjunct faculty member at The Art Institute of Phoenix. She also serves on the board of the American Marketing Association – Phoenix Chapter, and is managing editor of Southwest Graphics magazine, a professional journal published for the communications industry. D.D. is at home in any medium, whether it’s print, broadcast, outdoor, direct mail or interactive. And while her entrepreneurial side loves the business of “the business,” her first love is concepting creative solutions that entertain, inspire and motivate readers to act. And crafting compelling copy that goes from prosaic to powerful, promptly. back to top

Products & services

Similar companies nearby