Annalect

Description

Dan’s role within Annalect is to develop consistent communication, create demand and generate leads that ultimately result in increased revenue. The value for clients that he provides is an understanding of how Annalect products and services can improve their overall business. He has over 13 years of experience in the media and innovation space, working with brands such as Kraft, United Technologies, Porsche and Discovery Channel.

Having worked with each of these providers for years, we have extensive experience in how to functionally pull these data sources together and automatically feed them into our products or your existing tools.

Matt is Managing Director of Annalect EMEA, Omnicom Media Group’s technology and data division. His remit is to provide intelligent solutions to power our clients business through reporting engines, which provide better decision making information and rich data to power real-time buying.

We see analytics as being the ability to understand how all of the moving parts of your business collectively work together and then predicting what will happen when you begin to adjust them. Just seeing the “what” and “why” isn’t enough. We also provide the “how”. As in, “How do I increase revenue?” "How do I improve customer retention?” “How do I activate the most effective channels for my brand?” Our people are trained to look at all of the pieces and help you put them back together in the most efficient and effective way.

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