Another 8 Hours

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Description

Laura Benjamin works with organizations that want new ways to leverage strengths and market services. She is a freelance writer, Meeting Professionals International "Platinum Speaker", and Inscape Publishing Authorized Distributor for DiSC ® products. Her "Marketing and Management Tips" newsletter reaches thousands of subscribers worldwide and her work has been featured in publications including Sales and Marketing Management magazine, Pilot Careers, and www.BlueSuitMom.com.

By partnering with Another 8 Hours® we allow you to focus on the more important matters like being in front of your clients doing what you do best rather than being stuck at a desk pouring over paperwork, rummaging through emails, returning phone calls, and struggling to get everything done by yourself. Meanwhile your family and social life are going down the drain.

Once you have produced a booklet, you can often find other organizations that can benefit from it. This then helps to recoup your production costs, should that be of concern. For example, a manufacturer could sell it to distributors. You also continue marketing your own company, and generate new revenue in the process.

Other uses include direct mail campaigns or licensing the rights to your booklet to another company. Licensing might also involve translating it into other languages to reach additional markets. Licensing agreements mean that the client produces the booklet. Your company grants specific rights, by written contract, for the client to do all the production of the booklet manuscript that your company owns.

The best information to include in a booklet is common sense, grass roots, basic, practical "how-to" content on a topic relevant to your business and important to your customers. The material can be solutions to everyday concerns, which people often overlook. Sometimes the "magic pill" answer to challenges turns out to be information that is known but merely forgotten. The booklet acts as a reminder. It can also serve as new information for novices to an industry.

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