AppNexus, Inc

Description

Widely considered a visionary in the field of online media, Brian created the first successful ad exchange as CTO of Right Media (acquired by Yahoo for $850MM in July 2007). Prior to Right Media, Brian was CEO of Netamorphosis, an early social networking and e-commerce site for events and venues. Brian was also an early innovator in real-time personalization and real-time ad optimization at LogicSpan, a consulting and technology integration firm, and later co-founded Cetova, a web-based reporting and analytics platform for enterprise financial systems. While earning a computer science degree at Princeton University, Brian started a web design firm, building an open-source e-commerce engine used by more than 100 companies. Brian is an active partner at Grape Arbor, an angel investor group. Since its founding in 2006, Grape Arbor LLC has made investments into more than a dozen technology companies. Prior to founding AppNexus, Mike was Director of Analytics and Product Manager at Right Media, where he designed and managed key applications including predictive optimization, inventory forecasting, and Media Guard, which protects publishers from harmful or unwanted ad content. At Right Media, Mike was instrumental in helping clients including Yahoo, MySpace, CPX Interactive, and others to leverage the Right Media Exchange for maximum benefit. Mike's insight into the intersection between business needs and technology innovation began at 15, when he sold his first software application, and continued at Princeton University, where he studied Economics. Mike is an active blogger at MikeOnAds where he analyzes the fast-changing display ad management and buying space, examining the interplay of ad networks, ad exchanges, real-time bidding and the entire ecosystem of players. Prior to joining AppNexus in September 2009, Michael was a 10-year veteran of Google/DoubleClick. He founded and successfully commercialized the DoubleClick Ad Exchange, acting as VP and General Manager reporting to the company's CEO. After Google's acquisition, he continued to serve as Director of the Google Ad Exchange. Michael previously held a variety of senior management roles at DoubleClick, including VP, Global Accounts, where he spearheaded the company's landmark partnership with AOL. Michael joined DoubleClick in 2001 as part of the company's acquisition of FloNetwork, an email marketing ASP. Michael started his first ad network while earning his BA from McGill University. He also holds an MBA from Columbia Business School.

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