Applica Incorporated

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Applica Incorporated is a marketer and distributor of a wide range of small appliances for use in and outside the home. Through its operating subsidiary, Applica Consumer Products, Inc., Applica markets products under licensed brand names such as Black & DeckerThe word "Applica" is derived from the English word "appliance" and the Latin word "plicare." An "appliance" is a device or instrument, especially one operated by electricity and designed for household use. The word "plicare" means to fold into one unified whole. That is why innovation in design, development, and marketing of home appliances is not only our primary business but the hallmark of Applica Incorporated.licenses and markets these products to retailers and distributors in North America and Latin America. Applica also has several other sub-brands including Toast-R-Oven™, SpaceMaker™, Lids Off™ and Gizmo™.

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