Applied Marketing Science

Applied Marketing Science

  • 303 Wyman St
  • Waltham, Massachusetts
  • 2451

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Description

Applied Marketing Science is a leading-edge market research and consulting firm. Founded in 1989, we specialize in two areas: insights for innovation and litigation support.

Applied Marketing Science provides market research, consulting and expert insight in two specialized practice areas. Our Product and Process Innovation practice helps companies apply the Voice of the Customer and other techniques to create innovative products and distinctive customer experiences. Our Litigation Support practice conducts market surveys related to consumer perceptions, behaviors and experience in trademark, deceptive advertising, patent damages, class action, and many other types of litigation.

Applied Marketing Science (AMS) provides market research, consulting and expert insight. Our Product and Process Innovation practice helps companies apply the Voice of the Customer (VOC) and other techniques to create innovative products and distinctive customer experiences. AMS offers full-service Voice of the Customer consulting services, conjoint analysis, online brainstorming, and training that will allow you to successfully run your own VOC projects.

We take pride in the strength of our client relationships. Clients come to us, and return to us, for the high level of service we provide and the spirit of partnership that we bring to every engagement. Clients consider us “user-friendly.” We are creative, flexible, and responsive, and we strive to ensure that our work provides not only data, but information that drives action.

AMS consultants are experienced in conducting large-scale content analysis to quantify the message(s) communicated by a set of news articles, advertisements or other materials. Our skills and experience in creating coding schemes to measure the constructs at issue and in recruiting and training coders have allowed us to consistently produce content analyses with high levels of reliability. In addition, we have partnered with top academic experts on content analysis whose strong publication records on the topic have established them as leaders in their fields..

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