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However, the greater change will be brought on by "E-Commerce". The direct sales of product from the manufacturer to the consumer, eliminating traditional distribution and retail channels, threatens large quantities of box sales. At least the buyer of the packaging will change. Product is to be packaged when ordered, right at the manufacturers site; it is not being packaged as produced (this eliminates the possibility of co-packaging) or at distribution centers (which do not exist anymore).
Most manufacturers have limited experience in quick turn-around packaging and fulfillment. This is where independent corrugated box makers have plenty of sophistication to sell.
Manufacturers, and I mean manufacturers of all kinds of wares, will change the way they approach selling and delivering their product. This opens dual opportunities: provide custom packaging at the time and location of order packing, and provide custom fulfillment of the web-placed orders.