Archer/Malmo, Inc.

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Jeannie Hinson relocates from Greenville, S.C., and is the new associate media director on the media team for the Pizza Ranch account. She has over 20 years of media experience at firms such as Infinity Marketing, Chernoff Newman, Impressions Media Services and has worked with a wealth of restaurants, including Applebee’s, Canyon Café, Don Pablo’s, Ruby Tuesday, Ryan’s Family Steakhouses and Tia’s Tex Mex.

Beverly Mattingly is rejoining the agency after most recently acting as an account strategist for Patterson Graham. While she previously worked at archer>malmo in the media department, her 20+ years of account service experience in management and strategic development will contribute toward her current role as an account director on the Pfizer Animal Health team.

Founded in 1979 and acquired in 2005 by Mansueto Ventures, Inc. is the only major brand dedicated exclusively to owners and managers of growing private companies, with the aim to deliver real solutions for today’s innovative company builders. Total monthly audience reach for the brand has grown significantly from 2,000,000 in 2010 to over 6,000,000 today. For more information, visit www.inc.com .

The 4A’s is the national trade association of the advertising agency business. Its membership comprises virtually all of the large, multinational agencies and hundreds of small and mid-sized agencies from across the country. The 1,200 member agency offices served by the 4A’s employ 65,000 people; offer a wide range of marketing communications services, and place 80 percent of all national advertising. The management-oriented association founded in 1917 helps its members build their businesses, and acts as the industry’s spokesperson with government, media, and the public sector.

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