Art & Design Inc

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Boehringer Ingelheim As the largest, privately held pharmaceutical company in the world, Boehringer needed a piece to articulate its mission. Working with their NY agency, the positioning line "Committed to Improving Lives" was developed, and this flagship corporate brochure designed and distributed nationwide. Boehringer consolidated its position as a leading US developer of life-saving drugs and as an industry thought leader.

None of us are getting any younger, and no one understands this better than AARP. As the leading provider of insurance for older Americans, AARP is constantly searching for new members. Working with their agency, this direct mail program was developed, articulating the enormous benefits of membership and inviting prospects to join. The response exceeded expectations, increasing enrollment more than 6% above target.

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