Ashergroup

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Case Study: Java and BREW ® Mobile Phone Development Business Opportunity: When the country's most hip on-line entertainment information provider, Clubfone , needed to provide their up-to-the-minute happenings listings on Java-based cell phones across the country, they looked no further than the talented developers at Ashergroup. Key Requirements and Challenges: In the key mobile phone application space, early adopters have the best chance at a commanding market share. But they also face the greatest risks since new technology is often incomplete or does not behave quite the way it is documented. Clubfone needed to mitigate risk while committing to an aggressive release timetable. Another major challenge was the incredibly wide variety of mobile phones, each with its own special way of interpreting the specifications for running software applications. The Clubfone application needed to be robust enough to run, not merely on a host of currently available cell phones, but on phones that were not yet invented, let alone available at the store! Last and most importantly, the mobile application needed to use all the dynamic content that is currently being maintained both for the Clubfone web and IVR applications. Application Solution: The Clubfone Java application was a stunning success! And it is now generating subscription and advertising revenues. Similar applications have been developed for other mobile customers. Clubfone updates a single content database daily, and each portal, web, IVR, and mobile application, accesses that data for up-to-the-minute listings on clubs, parties, music, dancing and comedy in 36 cities across the USA! Find out more about how Ashergroup can help you today! Email us! Back to top Case Study: Hosted Real-Time Lead Generation System Business Opportunity: Lead generation using IVR had not changed for over 10 years. Most LG systems were nothing more than glorified answering machines with a fax-back capability. The opportunity existed to leapfrog those technologies with a system that could interconnect leads and clients virtually instantly, using the web, fax, and mobile phones. Key Requirements and Challenges: The system needed to work fast- when a caller called about a product, that caller's telephone number, name, and address needed to be transmitted within seconds to the appropriate sales person. The system needed to be completely configured and controlled by the customer, even though it was hosted at Ashergroup's new, state-of-the-art hosting facility. Features such as fax-back of product literature needed to be provided for backward compatibility. Application Solution: A system was developed to provide customers with the ability to have a private toll-free number, load product information, audio prompts, fax-able literature (including dynamic coupons and promotions), and be alerted almost instantly via mobile phone text messaging of the presence of a caller, along with their name and address. The name and address data are not input by the caller. Rather, a reverse telephone number lookup is done on the caller's telephone number, using the most up-to-date database in the country.

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