Atlas

Description

Atlas was founded in 2001, when ad serving was in its infancy, and has helped advertisers navigate the digital ecosystem ever since. We pioneered Engagement Mapping in 2008, or what is now known industry-wide as multi-touch attribution. It is our goal to make media more measurable, accountable and transparent, so that our clients can optimize their campaigns and drive business results. We continue to innovate and find ways to do this, each and every day.

See beyond your customers’ last click to conversion with Atlas Engagement Mapping. Insights like channel, placement, frequency, ad size, recency, ad format, and more provide an in-depth view of which ads your customer saw and where, giving you the information you need. And with Engagement Mapping, Atlas does all the work. There’s no need to add tags or crunch more data. To Atlas, understanding every step of your customers’ path to conversion is so important that it’s simply part of our core technology.

It’s been a big year for us. We’ve made dozens of updates to the services we provide advertisers, and announced partnerships with Innovid, Flite , and Microsoft Advertising. We’ve formed a new Insights team , dedicated to understanding—and working to solve—some of your biggest challenges in measuring ad performance.

Next week marks Atlas’ one-year anniversary at Facebook. It’s been a big year for us. We’ve made dozens of updates to the services we provide advertisers, and announced partnerships with Innovid, Flite, and Microsoft Advertising.

I’ve been in online media for over 10 years and since then have had to learn many tools. In the last 5 years alone I’ve learned adCenter, the Ad Intelligence plug-in and more recently the Atlas Media Console, Atlas Import tool and much more.

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