Audience Research and Analysis

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Description

ARA helps arts, cultural tourism, and non-profit organizations understand their current and potential audiences. We provide marketers, government relations specialists, and development agencies with the tools to measure their success. ARA also assists real estate companies with pedestrian counts and shopper information.

Audience Research & Analysis (ARA) serves the market and economic research needs of arts, entertainment, cultural tourism, education and service organizations. ARA delivers information to Broadway shows, performing arts institutions, museums and attractions to increase attendance and membership. We work with local development companies, government, colleges, and non-profit agencies to monitor business conditions, track the performance of programs, and assess demand for new initiatives. At ARA, we provide research information you can use.

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