Augusta Medical Examiner

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Q: What is the audience of the Augusta Medical Examiner, and how are copies distributed? A: The Augusta Medical Examiner is a free publication issued on the 1st and 3rd Friday of every month with news and information for Augusta’s entire medical community, 25,000 strong. The aim is to cover news about anything connected to health topics and the practice of medicine in the Augusta area. The paper is distributed through a network of newsstands located throughout the area. Locations are listed at www.AugustaRx.com and in every issue of the Examiner. Q: What is the format of the Augusta Medical Examiner? A: The Augusta Medical Examiner is a 5-column format tabloid-sized newspaper. Its content is a balance of editorial and advertising, and includes color ads and photography, a classified section, word puzzles that are custom to the Augusta area and the medical market in particular, including a crossword puzzle, a medical-themed cartoon, reader contests, and other regular features. Publication of the Augusta Medical Examiner is entirely supported by advertising revenue, so advertisers are always welcome. Q: Isn’t it somewhat risky to advertise in a brand-new publication? A: Although the Augusta Medical Examiner just began publication in July 2006, its publisher previously produced the campus newspaper of the Medical College of Georgia from June 1990 through June 2006. Graphic Advertising, the company which published both the Beeper (MCG’s paper) and the Augusta Medical Examiner, has nearly two decades experience publishing for Augusta’s medical industry. Q: Is advertising in the Augusta Medical Examiner affordable? A: Very. If your business wants to reach the medical market, you can afford it - guaranteed. There is no advertising budget that cannot make room for a presence in the Augusta Medical Examiner. After all, our advertising rates begin at 25 cents per word for classified ads. Display ads range from a high of more than $900 down to just $19 per issue. Discounts of up to 35% off base rates are offered for long-term advertising and prompt payment. Visit the “ad rates” page for ad prices of an assortment of sample sizes. Q: I already recruit nurses and other medical professionals through the Augusta Chronicle. Why should I also advertise in the Augusta Medical Examiner? A: The daily newspaper is a great vehicle for reaching the broadest possible audience. Its weekend circulation alone, in the vicinity of 100,000 copies per issue, far exceeds the Augusta Medical Examiner’s. Of course, that means any advertiser aiming for medical personnel is paying to reach 100,000 people, even though Augusta’s entire medical community consists of only 25,000 people. Why pay to reach 75,000 people who will not be interested in your message? Our suggestion to medical advertisers would be to advertise in the Augusta Medical Examiner instead of any mass market, general audience publication. Q: My business has nothing to do with medicine.

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