Authentic Promotion

Description

Authentic self promotion is grounded in the conviction that you have something of unique value to offer the world and that you are willing to discover how to embody that offer, to show up and serve, and to thrive in the process. Authentic self promotion reconciles values of service and integrity with the tools and practices of effective small business marketing. Authentic promotion of your small business rejects the easy dismissal of marketing and sales as shallow, manipulative, and inauthentic. Instead, Authentic self promotion claims that marketing and sales are vehicles for creating enduring relationships and delivering substantial value. If you choose the path of authentic self promotion, you will learn that marketing your small business effectively will challenge you to evolve continually as a person and as a professional. Authenticity is intimately involved with creativity, evolution, and change. It is closely allied with the notion of authorship, thus of owning and being accountable for one's actions. Authenticity acknowledges that we are always creating or writing our life stories. Expressed in business, such authenticity will step up to the challenge of making strong, clear, valid offers to prospects who are likely to benefit from those offers. When we do business in an authentic fashion, we understand that we will be affected and even changed by the processes of doing business. Authenticity is dynamic...

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