Avweb Designs

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Artistic Group - Creative director Lee Egstrom, right, began his company, AV Web Designs, in 1996. With Egstrom is his creative team, from left, Anthony Uriarte, Melvin Alfaro and Thomas Martinez AV Web Designs' a little different By LINDSAY HYMAS Valley Press Staff Writer LANCASTER - The open, sunlit room, modern furniture and abstract art dotting the walls reflect AV Web Designs' sleek, cutting-edge image. "We're a little different," admitted Lee Egstrom, creative director and owner of the company. "I shoot for having an L.A. or New York feel - we like to offer the quality of a major advertising firm." The young entrepreneur started his career as a musician, took an interest in Web design and soon found himself working for a large design firm, where he worked on Fortune 500 accounts like Disney, Motorola and AIG. Now, at 32, he owns a successful design firm with clients in the Valley as well as in New York, San Francisco, L.A. and other big cities. His innovative business offers Web design, logo, identity and branding, Web application development, interactive entertainment/online video games, Internet video production and DVD, CD and interactive CD ROM duplication. Six team members run the show: one member specializes in 3-D visualization and video post production effects, two members focus on database and application development, one focuses on Web design and content integration and another team member focuses solely on content integration. Egstrom works on graphic design - the look and feel of the Web site. He meets with clients to discuss their goals, then takes their ideas through the process of design development and deployment to an actual tangible product, he said. "I steer the ship, but it's not all about me. At the end of the day, not much goes through here that hasn't been touched by the other team members," he said. "We can now create immersive Web sites that utilize video, audio and animation to guide users" New advances in the industry create limitless possibilities for the team's creativity. "After all these years, we've finally come to a point where broadband is readily available," Egstrom said. "We can now create immersive Web sites that utilize video, audio and animation to guide users through the site. This helps us to achieve the goals that we outline during our initial meetings with clients." One such advancement that Egstrom and his team have utilized is video avatar - a live action video within the Web site that speaks to viewers and draws them into the content. This and other creative ideas have won the company several national awards and recognitions, including 3 bronze medals in the Horizon Interactive Awards, the Cool Homepages Award and the Best New Idea recognition in the auto industry. "I don't feel like high traffic to a Web site is necessarily important, if visitors aren't converting into customers," Egstrom said. "Success of a Web site can only be quantified by first defining goals for the site. Once we define the goals, then we review the site" to see if it has met the goals, he said. "I could see that the Internet was the key to leveling the playing field"

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