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The founders of B4 Brands, John Rhomberg and Michael Garvin, developed the company in 1999 after Garvin's daughter won her fight with Leukemia. Garvin's daughter survived her illness, but remained immuno-compromised; she often became ill when subjected to normal daily contact. Because eighty percent of illness is transferred by hand contact, Garvin and Rhomberg began a worldwide search for hand hygiene products that she could use to protect her from illness, from which B4 Brands emerged.