BJ Fogg

Description

At my Stanford lab, the Persuasive Technology Lab, we're focused on mobile persuasion, the psychology of Facebook, and peace innovation. A new research area is using online video to persuade people. See my Stanford page for more info. In industry I'm helping organizations better understand captology, designing for simplicity, and persuasion in social networks like Facebook. In general, I use what I'm learning at Stanford to achieve client goals in industry. This is fun. It's a great time to be a psychologist who investigates how people use technology. See my innovation page for more info. If you're interested in captology, check out my book: Persuasive Technology: Using Computers to Change What We Think and Do. But that's not all. Last year we launched a new book: Mobile Persuasion: 20 Perspectives on the Future of Behavior Change. Summary: Mobile phones will become the #1 platform for persuasion. The book explains why. I'm deep into investigating the psychology of Facebook. In Fall 2007 I taught a new Facebook course with Dave McClure. During the 10-week quarter, our students' projects persuaded more than 16 million people to install the apps they created. The secret? Psychology and metrics (and some really amazing students, of course). I recently taught another new course on what makes Facebook so persuasive. From that course we're creating a new book: The Psychology of Facebook. ...

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