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Sharon is responsible for developing the BRS Financial Research practice within the company. She has 9 years research experience gained on both client and agency sides, and is equally comfortable with qualitative and quantitative research projects, both domestically and internationally. Prior to BRS, Sharon was the UK head of the Financial Services division at MORPACE International; and a marketing researcher at Royal & SunAlliance, a top 5 UK insurance company. In these roles, she has worked with leading insurers, banks, building societies and retailers.

Ron has extensive experience in communications and brand imagery research, with specific experience in oil and gas,computer entertainment, retail sales, high technology, food, liquor/beer, packaged goods and financial institutions, expert in employee and dealer research. Ron holds a BA in Psychology from Northwestern University and an MBA in Marketing from Loyola University, Chicago.

Everyone knows the frustration of not being able to do what you want at a website, or with a software program. “Didn’t they test this?”, you think to yourself. Whether it’s an online shopping site, an informational website, a software ‘help’ menu, a new cell phone or something as everyday as a new bottle shape for motor oil, usability research is key to making sure your customers have the experience you intend.

BRS is fortunate to have worked over the years with some of the world's great automotive brands. One of the biggest lessons learned in this has been that while the automotive industry likes to think in very rational terms about itself and the products it makes, consumers tend to think of the vehicles they use, and the dealerships that support them, in a wide variety of ways, from very rational to very emotive.

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