Ballard Direct

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David founded Ballard Direct over 10 years ago to provide strategic, disciplined, measurable direct and relationship marketing services to clients with sophisticated products and premium brands. He has broad experience in direct marketing and entrepreneurial business launches. David earned M.B.A. and J.D. degrees and an A.B. degree magna cum laude from Harvard University. Since 1998 he has helped such international clients as Fortnum & Mason, Conde Nast Johansens, Charles Tyrwhitt Shirts, Shipton & Heneage Shoes, Selective Marketplace, Joseph Turner Shirts, Chinacraft, History Today, Apollo Magazine, The Art Newspaper, The New Statesman and The London Review of Books market into the United States through direct channels. He has also worked with U.S.-based direct marketers including BBC Video, Harper's Magazine, A Common Reader, and the Company Store and International Male divisions of Hanover Direct. David's direct marketing and entrepreneurial business experience began while a Harvard College and Business School student, when he developed and implemented the initial advertising research and spearheaded advertising development projects for the then new New York Magazine. He also had summer jobs doing account work with Wunderman, Ricotta & Kline. David founded the Compact Discs Classics Catalogue, a direct marketer of classical and jazz CDs, in 1986. In 1989 he became Director of Special Markets at Columbia House, the premier American direct marketer of music and video products, where he developed the music continuity and one-shot businesses into a multi-million dollar operation. He also successfully repositioned the negative option Classical Club to improve its sales per mailing. David also has extensive legal experience. He is a member of the New York Bar and practiced law with the New York law firm, Lord, Day & Lord, Warner Amex Cable Communications and AT&T. His law practice has included work on complex transnational financial transactions, privacy, and telecommunications regulatory and litigation matters. He is the author of “Privacy and Direct Mail Advertising” published in the June 1979 issue of the Fordham Law Review. Faith has over twenty years of experience in circulation and catalog marketing. After receiving a B.S. from Cornell University and an M.B.A. from Hofstra University, Faith began her career as a marketing analyst at Publishers Clearinghouse, where she worked on prospect mailing campaigns that exceeded 100 million pieces annually. She subsequently moved to the up-market catalogs Bloomingdale's by Mail and Saks Fifth Avenue Folio, where she designed, executed and analyzed both customer retention and acquisition strategies. She was part of the team at Saks that successfully launched its Design for the Home, Outlet and International/Japanese catalogs. In 1996, Faith advanced to Director of Circulation at J. Crew, a multi-channel marketer of classic and casual men's and women's apparel and accessories. At J. Crew she was responsible for the circulation strategy and execution of over 85 million catalogs a year, which included analyzing the impact of internet demand on catalog circulation.

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