Bancroft Information Services, LLC

Description

Home Services & Sources Project Examples About Jan Knight Questions (FAQs) What Clients Say Writing & Speaking Top Tips These are just a few examples of research that Bancroft Information Services has been hired to perform. healthcare strategist required competitive profiling on 7 vendors of compliance software. Factors included identification of product details, differentiation, collaborative partnerships, value proposition, all presented in matrix and PPT format. -A medical device company required market data on various new potential markets in order to identify which industries could best be approached. -A healthcare company, working in conjunction with a business consultant, required research on the Medical Tourism industry with a focus on patients coming from the UK, Germany and Canada. -A niche real estate developer needed data on competitors' marketing strategies, demographics for their particular type of development and general data on real estate trends and markets. -A financial/HR consultant required average salary ranges for 23 specific job descriptions in the Advertising/PR industry. Five geographic reasons were covered. -An educational institution required data to substantiate the need for certain health care personnel in various geographic regions. -A niche real estate developer needed data on competitors' marketing strategies, demographics for their particular type of development and general data on real estate trends and markets. -A telecommunications company required research services to identify industry trends, market share, key players. -A publisher was planning to launch a very specific health care related publication to a small segment of the health care market. Research was performed to determine the current market for such a niche periodical including information on current competing products and buying habits of the potential audience. -A software company with diverse markets required information on the distribution channels, marketing strategies and growth plans of competing firms. -A marketing strategist working with a software company required research on the restaurant industry including an analysis of the general market segmentation, trends, key competitors, statistics and marketing strategies. -A training and coaching company needed help to build a list of qualified leads for their services. Research was performed to locate companies whose executive management teams fit specific criteria. -A technology start-up company was producing a new educational product they wanted to market to various markets. Information was provided on the nature of the government, academic and corporate markets for these diverse audiences. -An author needed to locate historical data and material for a non-fiction academic publication. Research required locating archival records and additional primary source locations using the Internet, online databases, e-mail and library related materials. -A sales consultant needed "factoids" to enhance her presentations to clients. Reputable statistics and findings were researched to support her teachings.

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