Beacon Associates

Description

For over twenty-five years, Beacon clients have had the advantage of research methods that are truly effective in guiding development versus those that focus only on post-development measures like appeal, purchase intent or share. The industry is finally catching on. In 2006, the Greenbook Industry Survey showed that hybrid methods were a leading growth area in marketing research. Since 1980, Beacon has integrated qual and quant in our approaches. We know about blending the disciplines to meet the needs of projects at different stages -- from concept to market. We know about combining higher level analytic methods with qualitative to add greater insight. We know about tackling projects with any level of complexity in recruiting, pre-production and on-site preparation. From challenging recruits to elaborate prep and presentation, we’ve done it all. Today, we combine on-line, group discussion, central location and home use data gathering with analyses that are uniquely tailored to guide development through each of the four major stages of development.

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