Beckwith Communications

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The oddest thing happened to me years ago on my way to earning a living. I created a newsletter that takes a lighthearted look at male behavior and called it The Do(o)little Report, after Eliza Doolittle of “My Fair Lady.” The newsletter’s mission is to answer the universal question: “Why can’t a man be more like a woman?” I sent the first eight-page issue with an announcement press release to nearly 400 media outlets nationwide; life hasn’t been the same since then.The media attention surrounding that first issue was overwhelming. Exactly one week after I mailed the first issue with the press release, USA Today ran a one-paragraph announcement in the “Lifeline” column. That placement generated ongoing interviews with hundreds of radio stations coast-to-coast. The Wall Street Journal ran a feature the following week. That hit generated a call from a publishing house editor and a book contract a few months later. USA Today followed up with a major feature alongside one on John Gray, author of Men Are From Mars, Women Are From Venus. Shortly thereafter, John and I appeared on a national talk show together. That was about the time I was also in a segment on “Eye to Eye with Connie Chung” with Rush Limbaugh.And it just didn’t stop. There was so much free media exposure that I won a prestigious national publicity award. For years, I did drive time crack-of-dawn radio interviews several mornings a week from my home office. It didn’t matter that I had bed hair and wore a flannel nightgown while I yakked about the differences in men and women that make us laugh. It was always fun for me, the morning DJs, and the listeners, who called in with their “Stupid Men Tricks,” those incredibly goofy things men do that women would never do.

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