Description
We live in an era when consumers expect food to be fresh, tasty and above all safe. The Beef Concepts group of companies is dedicated to making that happen here in America. This unique network is designed to meet and exceed consumer expectations while improving profitability. Our Bovitrak Division offers the technology to accomplish this from the time a calf is born to the final stage when consumers make their choice at the meat counter. Beef Concepts is a wholly owned subsidiary of Fredin Bros. Inc. an organization committed to adding value at every step of the beef supply chain, both domestic and export. Established by Merlin Fredin in 1976 as a cattle brokerage business, Fredin Bros. is the foundation of a cattle enterprise that now employs three generations of Fredins and is the market leader in America's midwest. The Bovitrak Division is evidence of Fredin Bros.' determination to lead by excellence.