Ben Wheatley Public Relations

Description

Ben Wheatley Public Relations is a public relations consultancy with a passion for developing the right strategies, taking appropriate actions and fostering relationships to deliver communication that gets results. First founded in 1990, the firm today draws upon expert resources to provide communication services in support of a broad range of industries and organizations.

Penreco, one of the oldest specialty chemical manufacturers in the U.S., was one of several manufacturers facing cutbacks and plant closures due to economic impacts. Penreco wanted to communicate to its customer base that it was still in business and continuing to specialize in the products they had come to rely upon. In addition to continuing a proactive media relations program, Ben created and orchestrated the delivery of a five-part direct mail campaign aimed directly at Penreco’s customers—the company’s most important relationship.

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