Board-Trac

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Board-Trac syndicated market research studies the lifestyles and purchasing habits of young people who participate in board sports. While Board-Trac has a special emphasis on board sports, its research also includes teens and young adults who are influenced by all types of sports. The concept for Board-Trac was developed in 1997 to give manufacturers, retailers and other companies targeting the youth market a guide for developing marketing strategies, tracking attitudes and trends. Board-Trac studies are designed to give subscribers the information they need to be competitive in an ever-crowded market and to learn about their targeted consumer, what they like, what they dislike, how to reach them, what to say and where to say it.

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