BrandGenuity

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We are licensing specialists—it's all we do. We provide the full 360° suite of services from strategy to implementation.

Metro-Goldwyn-Mayer is celebrating 90 years as a leader in the entertainment business and as an innovator in the industry. Today, MGM is an entertainment company focused on the production and distribution of film and television content globally. The company owns one of the world’s deepest libraries of premium film and television content. In addition, MGM has investments in domestic and international television channels. For more information, visit www.mgm.com.

02/14/2013 - Renowned Designer and “Queen of Bling”, Sondra Celli, Launches Licensing Program Award-winning fashion designer and popular TLC Network star, Sondra Celli, believes in bling…and lots of it! Now through licensing, fans of Sondra Celli, her unique designs and two hit TLC shows, will be able to choose from a wide range of products inspired by her one-of-a-kind crystal couture…special occasion dresses, bridal wear, accessories and home decor to name just a few. And, since everyone wants to know “how Sondra does it”, Celli tools and DIY craft kits will soon be available for those legions of do-it-yourselfers who have been clamoring to buy them!.

Created and written by Michael Hirst – one of the premier historical story-tellers in the industry (Academy-Award winning film Elizabeth; and the Emmy and Golden Globe nominated series The Tudors), Michael serves as Executive Producer along with Morgan O’Sullivan of World 2000 (The Count of Monte Cristo; The Tudors), John Weber of Take 5 Productions (The Tudors; The Borgias), Sherry Marsh, Alan Gasmer, James Flynn (The Tudors; The Borgias) and Sheila Hockin (The Tudors; The Borgias). Dirk Hoogstra and Julian P. Hobbs are the Executives in Charge of Production for HISTORY. ”Vikings” is an international Irish/Canadian co-production being co-produced by World 2000 and Take 5 Productions.

10/2/2013 - Brandgenuity Takes the Wheel on Winnebago Industries’ Licensing Efforts:“Wherever Winnebago goes, We Go!” Winnebago Industries, Inc., a leading United States manufacturer of recreation vehicles, announced it has selected New York-based licensing agency, Brandgenuity, as its exclusive licensing agent of record. Brandgenuity will help the iconic outdoor adventure brand extend into new categories, including camping gear, apparel, outdoor furniture, and more.

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