Breakthrough Marketing Technology

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Recognize that you may not know what your customers need. Are you focused on what the ultimate end-user of your products or services really wants? If your customer is not the end-user you’ll need to learn about the broader market’s unmet needs and aim your value proposition at your customer’s customer. Address current gaps in your customer’s value proposition. Do not fall into the trap of creating new products until you have validated the market demand with analytics.

Stuck in Today: Inward focus happens when leaders orient themselves only to their current business model. “We know who our customers are, what our customers want and what they’ll pay for. If something changes, they will let us know”. This head-in-the-sand attitude is one of the most difficult to address because it assumes your customers are in the same place you are- and if not, they will let you know so you can react. Leaders who behave this way don’t recognize they have a problem until it is too late to act.

Ron is a senior partner of Breakthrough Marketing Technology, LLC. His experience as the Director of Corporate Business and Marketing Consulting in the DuPont Company positions him as an invaluable resource at the frontline of market research. He is skilled at leading executive level initiatives while coordinating and communicating relevant targets across all aspects of your businesses. Ron has worked with clients on innovation, new product development processes, strategy, building new business models, channels and distribution, and pricing optimization.

Measuring the value of your products and services isn’t a game of chance. We provide you with the tools to understand and act on the value you deliver to those customers that will pay you the most for that value. Implement the right pricing strategy based on the share and earnings your business demands- even if you are concerned about competing against yourself.

That’s Nice LLC is a full-service agency providing brand and marketing management with value-added business support.

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